Amid strong regional competition for higher-end tertiary and quaternary care, ECG’s client wanted to grow its complexity profile in select services, including transplant, CV/CT, neuroscience, oncology, and specialized surgery. The system did not have a clear sense of the market opportunity across a multi-state referral network, which services should be prioritized, or the facility implications for its flagship campus if it were to successfully design and execute upon its complex care strategy. Compounding the matter, available data to inform the strategy was fragmented at best.
ECG’s service-level assessment and demand, scenario planning, and financial modeling allowed the system to translate an overarching vision for its flagship into an actionable, service-level plan with a 10-year roadmap. ECG was able to provide detailed service and sub-service-level recommendations to drive quaternary growth while ensuring that the second order effects on lower-acuity volume were accounted for. The prioritization ECG provided ensured accretive financial performance and strategic phasing to mitigate against competitor reaction.