9.29.23
BOSTON, MA—September 29, 2023—ECG Management Consultants, a leading healthcare consulting firm, this week announced a refresh of its brand. Coinciding with its 50th anniversary this year, the company is taking steps to update its messaging and identity in the ever-changing healthcare market.
The updated brand and messaging won’t change ECG’s comprehensive service offerings; the firm’s clients include hospitals and health systems, medical groups, payers/health plans, academic medical centers, major investors, and more. But clients can expect a sharper focus on four areas that will reshape the industry landscape in coming years—health system performance improvement, ambulatory care, market consolidation, and physician enterprise optimization.
ECG CEO Christopher Collins commented on the refreshed brand and tagline. “Talent and technology alone will not improve access, quality, and patient experience—it requires us all to lean in with new, bold ideas and have the ‘courage’ to make the tough decisions and execute as leaders.” He added, “I am proud of our reputation in the market as consultants. We don’t always tell clients what they want to hear—we earn their trust and tell them what they need to hear to achieve their full potential.”
At the center of the brand refresh is a new website with a contemporary look and feel. The new site features streamlined navigation and an extensive library of thought leadership, in-depth case studies, access to benchmarking data, and other resources. The new design is intended to elevate the user experience and promote closer connection between the market and the firm’s experts.
Collins expanded upon the new website. “We do not want to overstate the role a website plays in our business, as clients need far more than web pages to select a trusted consulting partner. We are in the relationship business. However, we do want to be mindful of the overwhelming flow of information they face in this digital era, and we think our new site offers an easier and faster portal to helpful resources.”
For more information, please contact media@ecgmc.com.
About ECG Management Consultants, a Siemens Healthineers Company
With knowledge and expertise built over the course of 50 years, ECG is a national consulting firm that is redefining healthcare together with its clients. ECG offers a broad range of strategic, financial, operational, and technology-related consulting services. ECG is an industry leader, offering specialized expertise to hospitals, health systems, medical groups, academic medical centers, children’s hospitals, ambulatory surgery centers, investors, and payers/health plans. As an affiliated partner of Siemens Healthineers, ECG’s subject matter experts have a proven track record of delivering results fueled by top talent and technology.